Brand Introduces Targeted Growth Incentives, New Menu Items and Platforms, and Operational Enhancements to Set the Stage for Accelerated Expansion

DALLAS — Smoothie King, the world’s leading smoothie brand with a vision to make the world a better place by nourishing healthy habits, closed out a strong 2025, accelerating its store development, expanding its menu and positioning the brand for sustained growth in the years ahead.

In the fourth quarter of 2025, Smoothie King opened 19 new locations and secured 23 new franchise commitments, reflecting increased demand from entrepreneurs and reinforcing the brand’s strength across both established and emerging markets.

In 2025, Smoothie King opened 74 new stores and signed 101 franchise commitments, with development spanning 47 unique DMAs nationwide. The brand entered into two new states, Utah and Minnesota, and continued to diversify its footprint through non-traditional development, including a newly signed location at Joint Base Andrews.

Looking ahead, Smoothie King is forecasting 90+ new store openings in 2026, supported by a strong development pipeline, expanding market opportunities, and disciplined system-wide investments designed to support franchisee success.

To further enable ongoing growth, Smoothie King is kicking off 2026 with a targeted franchisee incentive program spanning select markets (AR, AZ, CO, IL, MA, MI, MN, NM, OK, PA, UT, VA, WI). Through this program, the brand is offering financial incentives to growth-minded franchisees, designed to accelerate brand awareness and density in these markets.

In addition to its unit growth plan, Smoothie King is doubling down on its product innovation pipeline, launching new, delicious smoothies and bowls while expanding its food offerings. Building on the successful launch of its toast lineup, the brand is rolling out ovens across the system to support broader food expansion. To support these initiatives, Smoothie King has introduced enhanced technology systems to streamline operations and elevate the guest and team member experience.

“Our 2025 results reflect both the strength of the Smoothie King brand and the confidence franchisees continue to place in our system,” said Gavin Felder, President and Chief Financial Officer of Smoothie King. “As we look ahead to 2026, we’re excited to build on this momentum by bringing a range of incredible new products to nourish our guests’ healthy habits and making it easier for our franchisees to open, operate, and grow their businesses.”